A STORY WORTH EATING. THE SYBARITE MEETS CHLOE MORRIS, CREATOR OF EDIBLE STORIES
Chloé Morris is an artiste, director and storyteller. A graduate of interior architecture and product design, Chloé spent 7 years in Paris before venturing into an MA program in Narrative Environment at Central Saint Martins in London. A fascination blossomed in telling a story through space and food which ultimately led to the formation of her company, Edible Stories. Its uniqueness and memorable affair has since garnered momentum as an experience one will never forget, and has since gone on to create pop-ups based around theatre classics and movies like Grimm Brothers and A Midsummer’s Night Dream. The edible stories are perfect for a private 18thbirthday celebrations to evoking pleasure through the senses in a 50 Shades of Grey themed event for valentines day.
Edible Stories livens up spaces with food, music and décor. Chloé wants her guests to take the experience as they will – to essentially let go of their boundaries and enter a world of play that engages the senses and ultimately enables them to create their own memories from the dining experience.
As of now, Chloé prefers to dabble in one-off events – a testament to how she goes about providing an Edible Stories experience – that no two events are alike. The longest space in her series however, is a 4-week long hosting of musical inspired pop-ups to pay tribute to some classical productions from 17 April – 15 May at the private members club, The Library – a perfect location in the heart of London’s theatreland. Envisage Les Miserable, Phantom of the Opera to Matilda all brought to life through the use of food.
If you want Chloé to host an Edible Stories for you, a meeting would go something like this: a proper tête-à-tête in order to be better acquainted with each other, and more importantly, for Chloé to see whether both parties can get along – a vital aspect that Edible Stories adheres to as “there has to be that relationship before anything because we’ll be spending a lot of time together”. She’ll then find out the client’s wishes and put together a proposal in the form of a conceptual framework that will be presented and furthermore to discuss menu options, the space in which Edible Stories will work along with the finer detail. At the end of the day, Chloé’s events are – in her words – “key in hand, which means you give me what you want and I’ll create it for you and all you need to do is arrive – you don’t need to host or worry about anything. We’ll take care of management, cleaning, all of it”. Now, that is a story worth eating.